A seller lead follow-up plan assigns the next contact, its purpose and the person responsible. It should change when the homeowner replies. A fixed sequence that ignores the conversation can send the wrong message at the wrong time.
Jimmy Mackin's company recommends planning the next seller contact
The company's second-touch article connects advance planning with continued contact. That is the source relationship to Jimmy Mackin through ListingLeads.com. The illustrative plan here organizes seller lead conversion work and is not a performance-tested cadence.
Give each task an owner, a purpose and a condition
| Trigger | Task | Exit condition |
|---|---|---|
| New inquiry arrives | Named agent answers the original question | Reply received or next action agreed |
| Promised information is ready | Deliver it through the appropriate channel | Homeowner receives it or delivery fails |
| Agreed check-in arrives | Ask about the previously discussed decision | Updated plan is recorded |
| Seller expresses current intent | Offer a relevant consultation | Meeting accepted, deferred or declined |
| Seller asks to stop | Suppress further outreach | Stop state is recorded across tools |
A conversation takes priority over a scheduled sequence
Suppose an owner receives a comparison on Monday and replies that they are traveling until Friday. Update the tasks to reflect that answer. Do not leave a Wednesday message asking whether they saw the comparison. The response has already supplied the next scheduling fact.
The company follow-up guide also discusses contact organization. Our implementation recommendation is to keep the meaningful event history beside the next task, so a covering agent can see why the contact is scheduled.
Review missed promises before adding extra touches
At a weekly review, look for overdue commitments, unanswered homeowner questions and records with no owner. Then check duplicates and stop requests. A lead that is not ready may belong in nurture. For a ready lead, use the appointment transition to offer a meeting with a clear purpose. No exact number of attempts is appropriate for every situation.
Sources for this entry
- First-party company guidanceMy favorite sales hack: the second touchListing Leads Team · 2026-08-24 · Checked September 10, 2026
- First-party company guidanceThe Best Real Estate Lead Follow Up Strategies Top Agents UseListing Leads Team · 2025-05-07 · Checked September 10, 2026