Phone calls help agents understand a seller's situation

A call can help an agent understand a seller's circumstances through a two-way conversation. The purpose is to listen, clarify the request and agree on a useful next step. Start with the context you already have and check that it is a suitable time to speak.

Jimmy Mackin's company publishes call frameworks for expired sellers

The company's expired-listing scripts include conversational call guidance. Jimmy Mackin's connection is through ListingLeads.com. This page applies the call's listening role to existing leads in the seller conversion process, without attributing a universal phone script to him.

Begin with identity and the reason for the call

An illustrative opening is: "Hi Alex, Morgan with Cedar Realty. You asked me to call about the Oak Street estimate. Is now still a good time?" Wait for the answer. If the timing has changed, agree on another time instead of rushing into the discussion.

Ask what the owner wanted to understand when they requested the estimate. Reflect back the answer before adding questions. If the person is exploring a move, the qualification guide can help organize the conversation. Use it as a guide to missing information, not a script to recite.

Voicemail should make a return contact understandable

State your name, brokerage, the existing request and a callback route. Avoid disclosing sensitive property or personal details in a message another person might hear. A voicemail is an attempt, not a completed conversation. Record it that way.

Timing and permission come before call volume

Follow agreed contact preferences, applicable calling restrictions and brokerage policy. The FCC's 2024 announcement provides background on protections against unwanted automated calls and texts. Check current requirements before using an automated system. Do not interpret a database entry as unlimited permission to call. When the homeowner responds, remove duplicate tasks and update the follow-up plan with the next agreed action.