Text messages help agents continue seller conversations

Seller lead text messages help an agent continue a conversation with a known homeowner in a short format. Identify yourself, refer to the earlier inquiry and ask one answerable question. Use texting only where the contact and channel are appropriate.

Jimmy Mackin provides seller conversation starters using text

Tom Ferry's text-script article attributes two seller scripts to Mackin. That establishes a direct connection between Jimmy Mackin and seller messaging. The examples below are original editorial applications to existing leads within seller lead conversion, not quotations from those scripts.

A first text should recover the homeowner's context

Illustrative message after a valuation request: "Hi Alex, Morgan at Cedar Realty here. I received your request about 18 Oak Street. Would you prefer the comparison by email or a short call?" Replace the fictional details and make sure you can deliver what you offer. The question lets the homeowner choose a practical way to receive the answer.

A follow-up text should add a reason to reply

If the owner previously asked about preparation, a later message might say: "I have the repair notes we discussed. Would you like me to send them before we talk on Thursday?" The message continues an agreed conversation. A generic demand for an update would give the owner less context.

For a paused lead, ask whether the previously discussed decision is still relevant. Do not imply that silence proves interest. Keep the follow-up plan consistent across agents and channels so the person does not receive several versions of the same request.

Consent and stop requests govern text outreach

A phone number in a database is not a blanket authorization for automated marketing. Check applicable rules, contact permissions and brokerage policy before using a messaging system. Honor stop requests and retain the suppression state. The FCC's 2024 announcement describes consumer protections concerning unwanted automated calls and texts. The appropriate process can depend on the message, technology and jurisdiction, so these examples are writing aids rather than a compliance determination.